Market Overview
According to Fortune Business Insights, the global veterinary care market is witnessing steady growth, projected to rise from USD 41.07 billion in 2025 to USD 59.56 billion by 2032, registering a CAGR of 5.45% during the forecast period. In 2024, the market stood at USD 39.37 billion, with North America holding the largest share at 37.82%, driven by advanced pet care infrastructure, high awareness, and increasing pet adoption.
Veterinary care encompasses the diagnosis, prevention, and treatment of diseases in animals ranging from pets like dogs and cats to livestock such as pigs and horses. This includes both general health services and specialized procedures like orthopedic surgeries and spaying/neutering. The sector also plays a critical role in mitigating zoonotic diseases—those transmissible from animals to humans.
Leading companies are focusing on geographic expansion, innovation, and product development to strengthen their market presence. Key players include:
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The growing trend of pet ownership across age groups has become a significant market driver. Pets are increasingly valued for companionship, emotional support, and improved mental well-being. Developing nations like India, Brazil, Thailand, and Vietnam are witnessing a surge in pet adoption, supported by online platforms spreading awareness.
According to the American Veterinary Medical Foundation (AVMF), between 2016 and 2020, U.S. households owning dogs rose from 38% to 45%, while cat ownership climbed from 26% to 29% between 2020 and 2022. Such trends are fueling demand for preventive, diagnostic, and specialized veterinary services.
The rising cost of veterinary care, driven by high operational expenditures, labor shortages, and regulatory pressures, is a key restraint. The Independent Veterinary Practitioners Association notes a 60% rise in service costs over the past decade. As specialized care becomes more complex, the need for highly trained veterinarians raises expenses, potentially limiting access to care.
The integration of cutting-edge technologies such as MRI, laparoscopy, ultrasound, and telehealth services is transforming animal healthcare. These innovations improve diagnosis, treatment outcomes, and client engagement. Social media is also playing a pivotal role in promoting veterinary awareness and expanding customer reach.
Animal health awareness campaigns by governments, NGOs, and veterinary clinics are bolstering market growth. Pet owners today are more educated on preventive healthcare, thanks to health camps, teleconsultation services, and online platforms. This growing awareness is particularly notable in emerging markets, where access to veterinary services is expanding rapidly.
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North America (USD 14.89 Billion in 2024)
North America leads the global veterinary care market due to high pet ownership, advanced infrastructure, and increased awareness. As per the American Pet Products Association (APPA), 70% of U.S. households—about 90.5 million families—owned pets in 2021–2022. The region continues to invest in advanced diagnostic and treatment services.
Europe
Europe is projected to grow at a considerable CAGR, driven by increasing pet ownership and enhanced diagnostic capabilities in nations like Germany, the U.K., France, and Italy. Over 90 million households in Europe owned pets in 2021, with cats leading in popularity.
Asia Pacific
Rapid urbanization, rising disposable income, and pet humanization trends are fueling growth in the Asia Pacific region. Countries such as India are seeing a boom in pet care due to favourable demographics and increased spending.
South America and Middle East & Africa
These regions are expected to experience significant growth owing to increasing pet adoption, health awareness, and support from NGOs and government-led campaigns. Countries like Brazil, Argentina, and the UAE are emerging as key contributors to regional expansion.
The veterinary care market is poised for steady expansion as pet adoption continues to rise, particularly in emerging economies. Despite cost-related challenges, advancements in diagnostics and telehealth services, combined with growing animal health awareness, are expected to unlock new growth opportunities for industry players in the coming years.