According to Fortune Business Insights, the global private tutoring market was valued at USD 57.92 billion in 2023 and is projected to reach USD 132.21 billion by 2032, growing at a CAGR of 9.91% during the forecast period.
The increasing emphasis on literacy and education is fueling the expansion of the private tutoring industry. A major factor driving this growth is the rising demand for online tutoring solutions, which leverage technology-based learning tools such as interactive presentations, 3D diagrams, animations, and flashcards. These innovative learning methods enhance student engagement and improve learning outcomes, further propelling market demand across global regions.
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By mode, the market is segmented into offline and online. The offline mode segment is projected to hold a major private tutoring market share during the forecast period. The growth is attributed to the high popularity of group tutoring, classroom tutoring, or home tutoring over the years.
Based on application, the market is divided into up-to K-12 and post k-12. The up-to K-12 segment is dominating the segment. The increasing pressure from parents on children in 10 to 12 age groups due to their busy schedules and long working hours increases the demand for private tutors, driving segment growth.
By subject, the market is bifurcated into academic and non-academic. The academic segment is expected to gain significant market share as students seek extra tutoring to pass examinations and also to score in difficult-to-learn subjects.
Based on duration analysis, the market is categorized into short-term courses and long-term courses. The long-term courses segment is expected to gain significant private tutoring market share due to the higher efficiency for under-resourced students. The long-term courses provide students with continuous developments in learning methods.
By tutoring styles, the market is segmented into test preparation services and subject tutoring services. The subject tutoring service segment is expected to experience significant growth during the forecast period. The growth is attributed to the rising popularity of individualized and adaptive microlearning among students.
Geographically, the market is studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
The report offers:
Increased Spending on Education by Wealthy Parents to Drive Market Growth
The decreasing quality of the public school-based education system has shifted the focus of wealthy parents toward private tutors and schools. Parents in the developed nations are increasingly spending more on education to support their children, further propelling the private tutoring market growth during the projected period.
However, concerns, such as confusion created owing to different teaching methods of a school teacher and a coaching class for the same subject, are expected to hamper market growth.
Strong Presence of Supplementary Coaching Classes to Drive Market Growth in Asia Pacific
Asia Pacific held the largest market share and stood at USD 31.19 billion in 2022. The growth is attributed to the strong presence of supplementary coaching classes in countries, such as South Korea, Japan, and Southeast Asian countries.
North America is estimated to hold a significant market due to the rising penetration of online tutoring services and increasing initiatives for advanced tutoring services in the region.
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Increasing Key Players Focus on New Tutoring Centers Launches to Propel Market Growth
The increasing adoption of competitive strategies, such as launching new tutoring centers, by key players to gain a competitive edge is estimated to drive the private tutoring sector’s growth during the forecast period. For instance, in February 2022, BYJU’S, an educational technology company, launched 500 offline tutoring centers across 200 cities.