According to Fortune Business Insights, In 2024, the handloom sarees market was valued at USD 3.72 billion and is projected to reach USD 7.29 billion by 2032, registering a CAGR of 8.99% over the forecast period. The market is expected to grow to USD 3.99 billion in 2025. Asia Pacific led the global market in 2024, capturing a 68.82% share of the overall revenue.
Handloom sarees are traditional garments, intricately woven using manual techniques passed down through generations. These sarees are not only apparel but also a reflection of India’s rich heritage, craftsmanship, and regional artistry. From Kanjeevarams of Tamil Nadu to Banarasis of Uttar Pradesh and Maheshwaris of Madhya Pradesh, each handloom saree tells a unique cultural story.
Today, the market is seeing a resurgence as consumers across the globe increasingly favor handcrafted, eco-friendly, and heritage-rich apparel. Brands like Maheshwari Handloom, BHOLI SAREES, Ajmera Fashion Limited, and HMR Handlooms are responding to this demand by adopting sustainable practices, including eco-conscious raw materials and packaging innovations.
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One of the key drivers for the market is the growing appeal of traditionally crafted sarees. These sarees offer exclusive designs and textures that machine-made fabrics cannot replicate. Their cultural significance, aesthetic appeal, and unique patterns attract consumers both within India and across global markets.
Younger generations, especially millennials, are showing interest in reconnecting with their heritage, viewing handloom sarees as a blend of tradition and luxury. Additionally, government-led campaigns, such as "Vocal for Local" and promotional programs that support artisans, have bolstered production and consumer awareness.
Despite rising demand, the market faces a key hurdle: high production costs. The creation of handloom sarees is labor- and time-intensive, involving skilled artisans and high-quality natural fibers like cotton, silk, and zari. This not only drives up the price of the end product but also makes them less accessible to budget-conscious consumers. Moreover, the limited scale of production further contributes to higher unit costs.
The increasing use of social media marketing offers lucrative growth opportunities. Platforms like Instagram, Facebook, and Pinterest allow handloom brands to visually showcase their products, connect with younger demographics, and run targeted campaigns. Through engaging content, influencer collaborations, and real-time customer feedback, brands can build community loyalty, enhance visibility, and drive e-commerce sales.
A notable trend is the rising public and private sector investment in handloom and artisanal products. Governments across Asia and Africa are offering financial support, infrastructure development, and welfare schemes for weavers, while private companies are investing in design innovation, distribution, and international outreach.
The rising interest in sustainable and ethical fashion is another trend fueling market expansion. Consumers are becoming more environmentally conscious and increasingly opting for natural fiber-based products like handloom sarees that minimize environmental impact.
By Material
Cotton leads the market due to its comfort, breathability, and festive appeal, especially during Indian festivals like Diwali and Navratri. Cotton sarees are also favored in both rural and urban areas for their versatility and affordability.
Linen, on the other hand, is projected to experience the fastest growth. Lightweight, sweat-absorbent, and suitable for year-round use, linen sarees are gaining traction among fashion-conscious urban consumers looking for casual yet classy options.
By Distribution Channel
Offline retail outlets dominate the market. Specialty boutiques and saree stores allow customers to feel the texture, try on garments, and receive personalized guidance—elements that play a critical role in the high-involvement purchase of sarees.
The online segment, however, is catching up quickly. E-commerce platforms offer a wider selection, home delivery, discounts, and user reviews, which are especially attractive to tech-savvy and time-conscious shoppers.
Asia Pacific
Asia Pacific remains the largest and most influential region, accounting for over two-thirds of the global market. Countries like India lead in production and consumption, supported by strong cultural affinity and government backing. The India Brand Equity Foundation (IBEF) reports that India exports handloom products to more than 20 countries. Campaigns such as “Make in India” and “Vocal for Local” have further fueled domestic demand.
North America
North America is expected to grow significantly due to the increasing South Asian diaspora and rising interest in sustainable fashion. The U.S. market particularly favors luxury and exclusive sarees, such as Kanjivarams and Banarasis, often worn at weddings and cultural events. High awareness of artisanal products and willingness to pay for craftsmanship support regional growth.
Europe
Europe is witnessing a surge in demand for fashion products that offer craftsmanship, artistry, and heritage value. European consumers are also at the forefront of the ethical and slow fashion movement, making handloom sarees an appealing wardrobe choice. These sarees are often seen as premium lifestyle products, suitable for both formal and festive wear.
South America & Middle East & Africa
These regions are emerging as promising markets, thanks to growing online availability and targeted advertising on platforms like Instagram, Amazon, and Noon. Social media visibility, coupled with increased interest in cultural fashion, is helping to spread awareness and drive sales across these regions.
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The global handloom sarees market is moderately fragmented, with a blend of regional artisans and organized players. Leading companies such as Ajmera Fashion Limited, BHOLI SAREES, Maheshwari Handloom, Albeli, and HMR Handlooms are focusing on:
Launching new designs and collections
Expanding to international markets
Adopting sustainable production and packaging
Building online presence through influencer-led campaigns
Their strategic emphasis on brand differentiation, cultural storytelling, and customer engagement has helped them remain competitive in both domestic and global markets.