Market Overview
According to Fortune Business Insights, the global haircare tools market was valued at USD 28.39 billion in 2024 and is projected to grow to USD 29.37 billion in 2025, reaching USD 41.33 billion by 2032 at a CAGR of 5.00% during the forecast period. Rising consumer focus on personal grooming, self-care, and salon-quality styling at home is a key driver fueling this growth.
Asia Pacific led the global market in 2024, accounting for 96.23% of the total share, driven by increasing disposable income, urbanization, and growing influence of beauty influencers across countries like India, China, and Japan.
Key Companies Profiled
- Koninklijke Philips N.V. (Netherlands)
- Wahl Clipper Corporation (U.S.)
- Helen of Troy (U.S.)
- Dyson Limited (Singapore)
- Panasonic Holdings Corporation (Japan)
- Conair Corporation (U.S.)
- Solano International (U.S.)
- Elchim (Italy)
- Bio Ionic (Sweden)
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Key Market Drivers
Growing Personal Grooming Awareness
Changing lifestyles, increased awareness about hair health, and rising prevalence of hair-related concerns are encouraging consumers to invest in premium haircare tools such as dryers, straighteners, and scalp massagers.
Celebrity & Influencer Endorsements
The impact of influencers and celebrity endorsements has led to the rapid adoption of grooming tools among younger demographics, particularly in urban and semi-urban areas.
Home Styling Preference
Consumers increasingly seek salon-quality styling at home, boosting demand for innovative tools that offer convenience, precision, and enhanced hair protection.
Market Restraints
- Heat Damage Concerns: Overuse of heat-based tools like straighteners and curling irons can damage hair and scalp health, limiting regular usage.
- High Price Point: Advanced haircare appliances with premium features may be unaffordable for middle-income consumers, affecting adoption rates.
Growth Opportunities
Technological Advancements
Companies are integrating smart features and energy-saving technology into tools to enhance user experience. Products like Vega’s LitStyle Hair Dryer Brush and Philips’ energy-efficient Hair Dryer 8000 illustrate this shift.
Sustainable & Travel-Friendly Designs
Demand for compact, eco-friendly, and travel-ready tools is growing among environment-conscious consumers and frequent travelers, opening up new market opportunities.
Key Market Trends
- DIY & At-Home Haircare Boom
The surge in do-it-yourself grooming routines post-pandemic is boosting sales of cordless hot tools, AI-powered stylers, and lightweight dryers. - Rising E-commerce Penetration
Online platforms offer variety, convenience, competitive pricing, and access to niche global brands—making them increasingly preferred by digital-native consumers.
Segmentation Analysis
By Type
- Hair Dryers held the largest market share in 2024, driven by features like ThermoShield tech and ergonomic designs.
- Scalp Massagers to witness fastest growth, attributed to benefits such as increased blood circulation, stress relief, and hair growth stimulation.
By End User
- Individual Consumers dominate, supported by rising self-care trends and desire for at-home styling tools.
- Commercial Segment is growing steadily due to salon expansion and increasing demand from hairstylists for advanced equipment.
By Distribution Channel
- Offline Stores remain dominant, offering immediate product access and in-store demos.
- Online Retail expected to grow at fastest CAGR, thanks to broader product selection, reviews, virtual trials, and home delivery.
Regional Insights
Asia Pacific – Leading Region
Valued at USD 9.29 billion in 2024, the region benefits from:
- Increased spending on personal care.
- Rising digital awareness via influencers.
- Availability of affordable grooming products.
North America
The U.S. leads regional growth with tech-savvy consumers, rising salon numbers, and high demand for AI-integrated smart tools.
Europe
Market bolstered by fashion-forward consumers and renowned brands like Elchim and Bio Ionic, especially in Germany, Italy, and France.
South America & Middle East & Africa
Driven by:
- Rising popularity of hair styling tutorials.
- Expanding access to e-commerce.
- Increasing awareness among Gen Z and millennial consumers.
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Competitive Landscape
The haircare tools market is fragmented yet competitive, with leading players focusing on:
- R&D innovation for smarter, safer, and faster styling.
- Strategic partnerships with salons, influencers, and retailers.
- Geographic expansion via exclusive stores and online platforms.
Recent Industry Developments
- Feb 2025: Cécred launched a comb and brush collection in the U.S.
- Oct 2024: Wavytalk partnered with influencer Danielle Athena to launch Pro Steam Hair Straightener Brush.
- July 2024: GHD unveiled a blow-dry brush offering heat-free detangling.
- Jan 2024: L'Oréal launched the dual-use Airlight Pro tool at CES 2024.
- Jan 2022: GIMME Beauty introduced cordless hot tools for all hair types.
