Market Overview:
The global hair care market size was valued at USD 106.91 billion in 2024. The market is anticipated to grow from USD 113.93 billion in 2025 to USD 213.47 billion by 2032, exhibiting a CAGR of 9.4% during the forecast period.
Europe dominated the hair care market with a market share of 36.55% in 2024. Moreover, the hair care market size in the U.S. is projected to grow significantly, reaching an estimated value of USD 24.76 billion by 2032, driven by increasing hair related issues to augment market size growth.
Hair care products help women and men keep their hair health and cleanliness and protect them from damage. These hair care products include serum, shampoo, oil, conditioner, and others used in hair nourishment and are available in different forms such as lotion, liquid, cream, and gel.
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Segments:
Shampoo Segment to Dominate Market due to its Hair Enrichment Content
Based on product, the market is divided into hair colorants, shampoo, conditioner, and hair oil, and others. The shampoo segment is anticipated to lead the market as it possesses various hair enrichment content such as mineral oils, vitamins, botanical extracts, and others, which helps in hair growth.
Hypermarket/Supermarket to Lead the Market due to Shopping Convenience
On the basis of distribution channel, the market is divided into supermarket/hypermarket, specialty stores, online stores, and others. The hypermarket/supermarket segment is anticipated to lead the market, owing to a wide range of goods available in ample amount under a single roof, thereby minimizing the need to browse multiple stores.
Geographically, the market is studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
Report Coverage:
The report offers:
Drivers and Restraints:
Rise in the Number of Hair-Related Issues to Support Market Growth
The male population is progressively witnessing hair issues, such as hair loss, greying, and hair loss, which are expected to increase hairdressing product utilization. Moreover, the aging population being more susceptible to hair problems than the youth is expected to surge the demand for hairdressing products.
Increasing number of people with sensitive hair are experiencing an allergic reaction from hair cleansing products such as serum, shampoo, cleanser, and others owing to the toxic chemical use, thereby hindering the hair care market growth.
Regional Insights:
Europe to Lead the Market Owing to the Demand from Beauty-Conscious Consumers
Europe dominated the market in 2022 as it held the highest position in the global hair care market share from 2023-2030. This is due to the presence of a highly beauty-conscious population that will drive the adoption of hair grooming products.
North America is predicted to witness subsequent presence of hair care companies in the market due to people’s high expenditure on personal care, including hair-based products.
Asia Pacific is anticipated to hold a major market share. The countries in this region witness intense air pollution leading to the consistent cleaning of hair. Moreover, the thriving growth of spa business possibly helps in adopting scalp repair-related products in the region.
South America is estimated to display vital presence in the market owing to the booming growth of the urban population, supporting to intensify the number of people giving importance to their hair care maintenance.
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Competitive Landscape:
Key Players in the Market Inclining toward Eco-Friendly Solutions and Effective Strategies
Nowadays, key players in the market are adopting effective strategies, marketing, and advertising strategies, incorporating environment-friendly packaging solutions, and developing organic products to draw consumer’s interest.
Key Industry Development: