According to Fortune Business Insights, the global home decor market size was valued at USD 747.75 billion in 2024 and is projected to grow from USD 802.26 billion in 2025 to USD 1,097.51 billion by 2032, exhibiting a CAGR of 4.58% during the forecast period.
- Asia Pacific dominated the home decor market with a 45.74% market share in 2024, fueled by rapid urbanization, residential projects, and rising demand for modern furnishings.
- Asia Pacific witnessed home decor market growth from USD 317.20 Billion in 2023 to USD 342.09 Billion in 2024.
- The U.S. home decor market is expected to reach USD 305.51 billion by 2032, driven by smart décor, virtual design consultations, and renovation projects.
- Floor covering is the largest product category, while furniture & home furnishing is the fastest-growing, fueled by luxury and multifunctional product demand.
Growing consumer focus on interior design trends, DIY décor, and sustainable furnishings continues to drive market expansion worldwide.
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Market Snapshot (2025–2032)
- 2024 Market Size: USD 747.75 billion
- 2025 Market Size: USD 802.26 billion
- 2032 Forecast Size: USD 1,097.51 billion
- CAGR (2025–2032): 4.58%
Market Share (2024)
- Asia Pacific: 45.74%
- Floor Covering Segment: Largest share due to rising renovation demand
- Furniture & Home Furnishings: Fastest-growing segment
- Distribution Channels: Hypermarkets & supermarkets dominate; online channels growing rapidly
Home Decor Market Trends
1. Sustainability Driving Home Décor Choices
Consumers are increasingly adopting eco-friendly and recycled décor products, from sustainable wood furniture to bio-material designs. For example, in May 2023, Laurence Carr Inc. launched a sustainable capsule collection crafted from durable biomaterials like Stonecast and Naturescast.
2. Smart Home Integration
Smart décor products—such as connected lighting, decorative smart speakers, and tech-enabled appliances—are gaining traction. In the U.K., 25% of home buyers now consider smart décor technology a must-have feature in new homes.
3. Personalized & DIY Home Décor
The demand for customized furniture, DIY craft décor, and monogrammed items is increasing. Households prefer multifunctional furniture with storage, space-saving features, and modular designs.
4. Outdoor & Garden Décor Gaining Popularity
According to the American Institute of Architects (AIA), 65% of Americans prefer decorative decks and patios, with outdoor fireplaces and indoor-outdoor blending also trending.
Market Growth Drivers
- Rising Residential Projects: Urban housing and real estate developments boost spending on home interiors.
- Luxury & Lifestyle Influence: Consumers invest in premium décor accents such as candles, artworks, and luxury textiles to elevate interiors.
- E-commerce Expansion: Online platforms enhance accessibility to diverse product categories with customization and virtual fitting tools.
- Post-COVID Digital Transformation: Virtual consultations and digital design tools accelerated interior product adoption.
Restraining Factors
- High Cost of Premium Products restricts adoption among middle- and lower-income households.
- Counterfeit Products in emerging economies erode brand trust and reduce premium product sales.
Segmentation Analysis
By Product
- Floor Covering (Largest Segment): Driven by renovation trends and innovations like PVC-free flooring.
- Furniture & Home Furnishings (Fastest-Growing): Increasing demand for luxury sofas, modular furniture, and multifunctional designs.
- Home Textile: Rising demand for bedding, curtains, and window coverings.
- Others: Includes lighting, wall décor, and accessories such as sculptures and decorative art.
By Distribution Channel
- Hypermarkets & Supermarkets: Dominate due to wide product access and discounts.
- Specialty Stores: Growth driven by luxury brand stores and affluent buyers.
- Online Channels (Fastest-Growing): Expansion fueled by digital retail, AR/VR design tools, and convenience.
- Others: Includes wholesale and upholstery shops, especially in developing markets.
Regional Insights
Asia Pacific (Dominant Market)
- Valued at USD 342.09 billion in 2024, Asia Pacific will remain the largest and fastest-growing region.
- Growth fueled by China, India, and Southeast Asia, where homeowners prefer modern, space-saving furniture.
North America
- U.S. market to reach USD 305.51 billion by 2032.
- Strong demand for smart décor, sustainable furniture, and home renovation projects.
Europe
- Rising consumer interest in eco-friendly furniture and recycled materials.
- Example: In 2022, Omega PLC (U.K.) launched new furniture collections made from 100% recycled wood.
South America
- Brazil and Argentina show growth in luxury home décor and kitchen upgrades.
Middle East & Africa
- High-income households demand modern kitchen storage, premium furnishings, and luxury décor solutions.
- Africa’s rising income levels fuel demand for stylish yet functional products.
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Competitive Landscape
Leading companies in the global home décor market include:
- Williams Sonoma Inc. – Expanding retail presence (new San Diego store in 2023).
- Ashley Furniture Industries, Inc. – Focused on luxury furniture innovations.
- Inter IKEA Systems B.V. – Strengthening global product portfolio with sustainable and affordable offerings.
Key strategies include:
- Retail footprint expansion into Asia Pacific & Middle East.
- Sustainability-focused product launches.
- Digital marketing & influencer partnerships to attract younger demographics.
List of Top Home Decor Companies:
- 1888 Mills, LLC. (U.S.)
- Inter IKEA Systems B.V. (Netherlands)
- Williams-Sonoma Inc. (U.S.)
- Ashley Furniture Industries, LLC. (U.S.)
- Idea Nuova (U.S.)
- Ethan Allen Global, Inc. (U.S.)
- American Textile Company (U.S.)
- Ralph Lauren Corporation (U.S.)
- Welspun Flooring (India)
- Kimball International, Inc. (U.S.)
- Herman Miller, Inc. (U.S.)
- Steelcase, Inc. (U.S.)
Key Industry Developments:
- May 2024: Remax Furnitures, an Indian luxury furniture brand, launched a new store in New Delhi, India, to expand its retail presence in the country.
- March 2024: FabCuro, a stylish furniture boutique, opened a new store to increase its retail presence in Indiranagar, Bengaluru, India.
- February 2024: Havenly, a U.S.-based interior designer group, acquired The Citizenry, a direct-to-consumer home decor brand, to build its product portfolio with ethically crafted rugs, decorative textiles, and accents.
The global home decor market (2025–2032) is set to witness robust growth, fueled by sustainable products, smart home integration, luxury décor trends, and online retail expansion. While premium pricing and counterfeit goods pose challenges, innovation, personalization, and e-commerce growth will drive the next phase of industry evolution.