According to Fortune Business Insights, the global cosmetics market was valued at USD 335.95 billion in 2024 and is anticipated to reach USD 556.21 billion by 2032, rising from USD 354.68 billion in 2025. This growth reflects a compound annual growth rate (CAGR) of 6.64% during the forecast period. In 2024, Asia Pacific led the market, accounting for a 39.57% share.
The market is set for robust expansion in the years ahead, driven by a growing global focus on personal grooming and physical appearance. Cosmetics—ranging from skincare and haircare to lip care—are increasingly seen as essential for enhancing one's look. Moreover, the rising demand for anti-aging products, particularly among the elderly, is expected to further propel product adoption and market growth.
Recent Key Industry Development in Cosmetics Market:
- August 2024: Kay Beauty, an India-based beauty brand, launched its new range of lipsticks, Kay Beauty Hydra Crème Lipstick. According to the company, the new 16 shades are made using hyaluronic acid and lychee extracts.
- July 2024: Curology, a U.S.-based skincare brand, launched its non-prescription skincare products across CSV Pharmacy, a U.S.-based retail corporation. According to the company, the skincare product will be available through CSV Pharmacy’s 3,800 stores countrywide and its website, CVS.com.
- April 2024: epres, a U.S.-based haircare brand, launched its new healthy hair shampoo & healthy hair conditioner made using Biodiffusion technology.
- February 2024: Kao Corporation, a Japan-based chemicals & cosmetics company, launched its new hair care brand, melt. According to the company, the newly launched brand will strengthen the company’s haircare business segment.
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LIST OF KEY COMPANIES PROFILED IN THE REPORT
- L’Oréal S.A. (France)
- Unilever plc. (U.K.)
- Procter & Gamble Co. (U.S.)
- The Estée Lauder Companies Inc. (U.S.)
- Beiersdorf AG (Germany)
- Shiseido Co., Ltd. (Japan)
- Coty Inc. (U.S.)
- Natura & Co. (Brazil)
- Kao Corporation (Japan)
- Johnson & Johnson Services, Inc. (U.S.)
Competitive Landscape:
Companies to Develop Organic Products to Expand their Market Presence
The leading players are focusing on making organic and natural products to expand their customer base and increase their market presence. Many companies are formulating various growth strategies, such as partnerships and collaborations, to extend their business operations.
Segments:
Growing Awareness about Skincare Routines will Improve Sales of Skincare Products
Based on category, the market is divided into skincare, hair care, makeup, and others. The skincare segment is predicted to hold a sizable share of the market during the forecast period as a growing percentage of people across the world use skincare products on a daily basis as compared to hair care products.
Working Women to Increase Usage of Cosmetics to Improve Appearance
Based on gender, the market is divided into men and women. The women segment is anticipated to hold the larger market share as the percentage of working women is growing across the world and they need these products to help them look presentable at their workplace.
Buyers to Increase Preference for Hypermarkets/Supermarkets to Gain Access to Different Brands
In terms of distribution channel, the market is divided into specialty stores, hypermarkets/supermarkets, online channels, and others. The hypermarkets/supermarkets segment is projected to account for the largest market share during the forecast timeframe as can access these stores to gain access to several brands and their products.
Geographically, the market is studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
Report Coverage:
The report provides a detailed industry analysis and highlights key aspects such as leading product categories, companies, and distribution channels. The report also offers valuable insights into the latest market trends and covers vital industry developments. In addition to the abovementioned factors, the report encompasses several factors that have contributed to the market’s growth in recent years.
Drivers and Restraints:
Rising Awareness of Importance of Health, Hygiene, and Grooming to Boost Market Growth
The self-care and grooming trend has increased tremendously in recent years as people are becoming more aware of the significance of maintaining good health and hygiene. The importance of grooming has skyrocketed among men and women, consequently boosting the sales of these products. Since more people are following an erratic lifestyle, concerns regarding overall health and wellbeing are rising, further enhancing the demand for cosmetic products.
However, more people are becoming aware of the side-effects of using cosmetics for a long time and have access to surgical options, which can hamper the market progress.
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Regional Insights:
Cosmetics Sales to Increase across Asia Pacific Due to Region’s Growing Geriatric Population
Asia Pacific is predicted to dominate the cosmetics market share as the region is witnessing a strong growth in the percentage of the geriatric population in countries such as Japan and China. This factor has increased the demand for anti-aging, dark-spot treatment, and anti-wrinkle products in these countries, thereby fueling the regional market growth.
Europe held a considerable market share as there are a large number of on-street salons that use cosmetic products on a large scale.
