Air fryers are multifunctional cooking devices increasingly adopted in both household and commercial environments, such as restaurants and hotels, for preparing a wide range of dishes with minimal oil—supporting healthier eating practices. Rising disposable incomes have encouraged consumers to invest in advanced and high-quality kitchen appliances, thereby fueling market growth. The onset of the COVID-19 pandemic significantly boosted air fryer usage, as many households turned to home cooking to reduce exposure to health risks from food delivery services. Lockdowns and social distancing further spurred the demand for convenient appliances like air fryers and microwave ovens. However, the pandemic also led to the temporary closure of restaurants and food service establishments, causing a short-term dip in commercial demand for air fryers.
Market Size and Overview:
The global air fryer market was valued at USD 8.07 billion in 2024 and is expected to grow to USD 9.40 billion in 2025, reaching USD 17.71 billion by 2032. This represents a Compound Annual Growth Rate (CAGR) of 9.47% over the forecast period. In 2024, Asia Pacific emerged as the leading regional market, accounting for a dominant share of 46.22%.
LIST OF KEY COMPANIES PROFILED IN THE REPORT
Segmentation:
The air fryer market is segmented based on type, model, capacity, distribution channel, and end user. In terms of type, the digital segment led the market in 2024, driven by growing consumer demand for advanced cooking devices featuring multiple functions, digital connectivity, and voice control integration.
By model type, basket style models are expected to register the fastest growth due to their affordability and ability to cook a wide variety of foods evenly. These models offer a cost-effective alternative to toaster and oven-style air fryers, making them increasingly popular among consumers.
When categorized by capacity, 3–5 liter air fryers held the dominant market share in 2024, as this size is ideal for small or nuclear families, offering sufficient cooking volume for 2–3 people without occupying too much kitchen space.
In terms of distribution channels, supermarkets and hypermarkets accounted for the largest market share. Their wide product assortment—including both budget-friendly and high-end air fryers—makes them a preferred destination for shoppers seeking variety and convenience.
Based on end users, the household segment led the market in 2024, fueled by a rising preference for oil-free, healthier cooking alternatives among health-conscious individuals and families.
Geographically, the report evaluates market growth across major regions, including North America, Europe, Asia Pacific, South America, and the Middle East & Africa, offering a comprehensive view of regional performance and opportunities.
Key Highlights of the Report:
Regional Insights
In 2024, Asia Pacific led the global air fryer market, driven by strong demand for digital cooking appliances that enhance everyday cooking efficiency. Countries such as China, Japan, India, and South Korea are witnessing particularly high adoption rates, reinforcing the region's dominant market position. North America is also experiencing notable growth, supported by food companies promoting recipes specifically tailored for air fryers, further boosting consumer interest and regional demand.
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Drivers and Restraints:
Increasing Inclination toward Energy-Efficient Cooking Devices to Fuel Market Growth
The demand for energy-efficient products is rising due to various factors, such as the increasing network of commercial housing complexes, the rising number of residential housing units, and the increasing demand for smart homes. Moreover, homeowners are increasing their spending on renovation and interior décor projects, further accelerating the adoption of aesthetically designed home appliances, such as air fryers.
However, higher prices as compared to traditional cooking appliances, will hinder the air fryer market growth.