Air Fryer Market 2025 Industry Report: Size, Scope, and Strategic Analysis

Market Overview:
According to Fortune Business, global air fryer market was valued at USD 8.07 billion in 2024 and is projected to grow to USD 17.71 billion by 2032, reflecting a CAGR of 9.47% during the forecast period. The market is being driven by the increasing demand for energy-efficient kitchen appliances, rising health consciousness among consumers, and the growing popularity of smart and multifunctional cooking devices. In 2024, Asia Pacific led the global air fryer market with a 46.22% share, supported by rising household consumption and technological adoption in countries like China, India, and Japan.

Competitive Landscape

Key Players:

• Groupe SEB (France)
• Midea Group (China)
• Koninklijke Philips N.V. (Netherlands)
• Xiaomi Corporation (China)
• Spectrum Brands, Inc. (U.S.)
• Faber S.p.A. (Italy)
• Conair Corporation (U.S.)
• Meyer Corporation (U.S.)
• TTK Prestige Ltd. (India)
• NuWave, LLC. (U.S.)

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Key Market Drivers

1. Surge in Energy-Efficient and Smart Appliance Adoption
   The demand for energy-efficient appliances continues to rise, particularly in residential and commercial housing facilities. This shift is further supported by DIY home improvement trends. According to the Home Improvement Research Institute, DIY kitchen and dining room upgrades in the U.S. increased from 39% in Q2 2022 to 46% in Q2 2023.
2. Technological Advancements and Smart Integrations
   Manufacturers are launching smart air fryers equipped with app control, voice assistant compatibility, and multi-cooking functionalities. For instance, Cosori introduced the Smart TurboBlaze 6-Quart Air Fryer in September 2024 with 10 preset cooking functions and app integration, enhancing consumer convenience.
3. Health-Focused Consumer Trends
   The shift toward oil-free cooking has boosted the popularity of air fryers. Social media influencers and chefs actively promote air fryer recipes, fostering higher awareness and adoption among health-conscious consumers.

Market Restraints

• Higher Price Points: Smart and digital air fryers are more expensive than conventional cooking appliances, limiting penetration in price-sensitive markets.
• Availability of Alternatives: Traditional ovens, cookware, and microwaves present viable alternatives to air fryers.
• Skepticism Toward Oil-Free Claims: Some consumers remain unsure of the actual health benefits and cooking capabilities of air fryers, potentially hindering sales.

Market Opportunities

• Eco-Friendly Product Development: Rising demand for green appliances that reduce carbon emissions opens doors for manufacturers to innovate and expand in eco-conscious segments.
• Customization and Larger Capacities: Custom colors, dual compartments, and larger cooking capacities provide avenues for differentiation and brand expansion.

Market Challenges

• Short Product Lifecycles: Rapid innovation and evolving consumer preferences can render existing models obsolete quickly.
• Misconceptions about Product Use: Limited understanding of air fryer functionalities can lead to low engagement or satisfaction among first-time users.

Emerging Trends

• Vegan and Plant-Based Food Cooking: With more consumers shifting to plant-based diets, air fryers are increasingly being used to prepare healthier, meat-free meals.
• Influencer Marketing: Collaborations between chefs and influencers on platforms like Instagram, TikTok, and YouTube are driving awareness and adoption.

Segment Analysis

By Type

• Digital Air Fryers dominated in 2024 due to their multifunctionality and smart features.
• Manual Air Fryers are growing in demand for being cost-effective and user-friendly, especially in developing markets.

By Model Type

• Basket Style Air Fryers lead the market due to affordability and traditional use.
• Multi-cookers and Countertop Models are rapidly gaining traction due to compact size and advanced features.

By Capacity

• 3–5 Liter Air Fryers were the most popular in 2024, ideal for small families.
• Up to 3 Liters models are favored for single-person households and recreational vehicle use.
• Above 6 Liters models are growing in the commercial and foodservice segment.

By Distribution Channel

• Supermarkets & Hypermarkets dominated in 2024 due to wide product availability.
• Online Channels are projected to grow the fastest, driven by the convenience of e-commerce and digital marketing.
• Specialty Stores continue to thrive by offering product expertise and after-sales support.

By End User

• Households represented the largest share due to increasing demand for oil-free, energy-efficient cooking appliances.
• Foodservice Facilities are adopting larger models to meet growing health-conscious customer demands.

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Regional Insights

Asia Pacific – Market Leader

• Valued at USD 3.73 billion in 2024.
• Key growth markets: China, India, Japan, South Korea.
• Urbanization, rising disposable incomes, and digital cooking appliance penetration are key drivers.

North America

• Growth driven by recipe promotions by food brands and increasing hospitality infrastructure.
• Hotel chains like Hyatt are adopting professional-grade kitchen appliances.

Europe

• Increased awareness of healthy eating and energy conservation drives adoption.
• Growing demand for smart, app-controlled air fryers.

South America & Middle East & Africa

• Rising e-commerce activity and urban middle-class expansion in Brazil, UAE, and Saudi Arabia promote market growth.

KEY INDUSTRY DEVELOPMENTS

January 2024: Versuni, a Koninklijke Philips NV-owned small appliances manufacturing company, opened its second 25,000-square-meter factory in Ahmedabad, India. The factory has an annual production capacity of 500,000 air fryers, 200,000 garment steamers, and hand mixers in India.

June 2023: Versuni, a Koninklijke Philips N.V.-owned small appliances manufacturing company, established a partnership with SAP SE, a European software company, to utilize the SAP Sustainability Control Tower to monitor the recycling process of used air fryers in Sao Paulo, Brazil.